Doug Zanger Anheuser-Busch’s decision to scale back on radio is some pretty substantial news to the industry. The first reaction that most people will have is that of doom and gloom. In some ways, that’s accurate. In other ways, it could be considered an opportunity. I know that people reading this may have now just rolled their eyes and assumed I am crazy. But, as is my nature, I tend to look on the brighter side of things, even in the face of massive adversity. [Read more →]
I was once told that a terrible script usually has no chance to work. A mediocre script, however, stands a chance with some tweaking and choosing of the best voice talent you can find. A great script? Well, that’s when casting is most important. If it is written well, it could be a standout with the right casting. With the wrong casting, it could be a disaster. It turns into an “all or nothing” proposition. [Read more →]
Congrats and big kudos to Entercom for taking listener experiences to a whole new level with their “Get Schooled” program in conjunction with Guitar Center.
Listeners now have a chance to not only meet some of music’s luminaries, but also get some hands-on advice and coaching on how to become better musicians themselves. Featured on the Guitar Center website, “Get Schooled” has rolled into 8 Entercom markets, allowing listeners to interact with artists and acts like Little Steven Van Zandt, Motley Crue, Rush, The Presidents of the United States of America, Seether, Spoon and The Bravery. It’s not only about music, but also the best way to promote and the inside skinny on the music business. [Read more →]
As Cannes wraps up, we want to encourage everyone to get to know the London International Awards this year. I was named the first-ever jury president for radio and we decided to put a few new twists into this year’s competition. [Read more →]
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