by Doug Zanger

As Cannes wraps up, we want to encourage everyone to get to know the London International Awards this year. I was named the first-ever jury president for radio and we decided to put a few new twists into this year’s competition.

1) A greatly reduced entry fee in the “Conceived and Produced by Radio Station” category for RAB members who are entering for the first time. This year, it is $75 per entry as opposed to $235.

To further encourage more domestic entries, we launched a campaign, AmerWeCan, last week. Please visit the website and feel free to pass it on to your friends and colleagues.

2) A new category called the IDA (It Didn’t Air) has been introduced. In this category, any produced spot for a real client that never aired is eligible to win. This category is also $75 per entry.

A campaign for that will be coming soon.

We’ll have plenty more on London coming up so please stay tuned.

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