Loading ...The Client: Tiger Balm - Hayward, California
The Campaign: Olympics 2008
The Agency: Xhang Creative, Portland, Oregon
The Audience: Male 25-54
The Scope: National/Network
The Challenge: Highlight the close to 100 year formula of Tiger Balm and how it works with athletes of every level, including the “weekend warrior” or the athlete who may push a little harder than usual (or more than they should).
The Creative: The tone of the campaign is meant to elicit empathy, with a little bit of a wink for the listener, understanding that we all can do strange or silly things when we work out. We all have a story of doing something stupid and this is a celebration of that.
The Spots:
“Football” - :30
“Gymnastics” - :30
“Long Jump” - :30
“Marathon” - :30
“Softball” - :30
(2 votes, average: 5 out of 5)
Loading ...
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment