Loading ...The Client: North Jersey Help Wanted Dot Com
The Campaign: North Jersey Help Wanted Radio
The Agency: RegionalHelpWanted.com and The Famous Radio Ranch
The Audience: Northern New Jersey (especially people looking for a job)
The Scope: Northern New Jersey
The Challenge: To show radio as a viable alternative to newspaper/print for job hunters in the area. (more…)
We received a remarkable spot from Jim Kipping of Emmis in Austin today. Big kudos to Jim and Emmis/Austin AE, John Defee.
Here’s what Jim said about it:
“Many local direct clients furnish their own copy for local produced commercial content. This was the case in point with one of our clients, Intelligent office. The original copy contained quite a bit of ad speak, and featured “acted” testimonials from business professionals. It wasn’t that the spot was a bad spot, but it tended to blend in and not get noticed. Plus, I try to steer clients away from any type of staged or non real people in ads when it comes to testimonials. Many times, they tend to not be written the way real people speak and ultimately the listener can tell they are not authentic. After cutting the client supplied spot and putting it on the air, they just weren’t getting any calls. (more…)
The Client: Bridgetown Village Townhomes
The Campaign: Open House
The Agency: Xhang Creative/ID Graphics/Entercom - Portland, Oregon
The Audience: 94/7 Alternative Portland P1s
The Scope: Portland, Oregon
The Challenge: To get the audience to just take a look at some new properties in the up-and-coming part of North Portland, an area that traditionally has not seen much development or activity until recently. Additionally, the idea was to highlight specific benefits and financial incentives even in light of the difficult real estate market/economy. (more…)
The Client: Southern California Regional Scion Dealers
The Campaign: Scion POWERHOUSE Sponsorship
The Agency: Emmis 360 Los Angeles
The Audience: Power 106 listeners and greater Los Angeles public
The Scope: Los Angeles area
The Challenge: To keep Scion as a major sponsor of Power 106’s benchmark concert, Powerhouse 2007, even though a venue name change to the Honda Event Center made on-site activation for a competing auto brand impossible. (more…)
The Client: McDonald’s
The Campaign: McDonald’s Live Broadcast
The Agency: Emmis Indiana
The Audience: WTHI, Hi-99 listeners
The Scope: Terre Haute, Indiana
The Challenge: To raise awareness of the new McDonald’s restaurant in Terre Haute. (more…)
The Client: Mann Eye Institute and Laser Center
The Campaign: ACL 3-Day Pass Giveaway
The Agency: Emmis Austin
The Audience: 107.1 KGSR listeners
The Scope: Austin, Texas
The Challenge: To raise awareness and drive people to the Mann Eye web page and register to win 3-day passes to Austin City Limits. (more…)
The Client: Indiana Library Federation
The Campaign: INSpire
The Agency: Emmis Marketing Group / Emmis Community Outreach / WIBC
The Audience: The reading public
The Scope: Indiana
The Challenge: To inspire Indiana citizens to use www.inspire.in.gov - Indiana’s Virtual Library - a reputable, qualified and quantified service that Hoosiers can utilize for free as their primary web search reference site. The Indiana State Library, along with the Indiana Library Federation, needed to increase traffic to the site. (more…)
The Client: Bally Total Fitness
The Campaign: Bally Total Fitness Street Team
The Agency: Emmis Marketing Group, Los Angeles
The Audience: Hispanic, General Audiences
The Scope: Greater Los Angeles area
The Challenge: Generate awareness of the Bally Total Fitness Franchise to a diverse share of the Los Angeles, Orange County and Inland Empire population, and brand and market Bally Total Fitness to the Hispanic population by reaching them at workplace and community events. Emmis was also charged with generating a database and leads through a customized microsite. (more…)
The Client: AMP Energy Drink
The Campaign: Win a Hummer
The Agency: Emmis 360 Marketing Group, Chicago
The Audience: Male 18-35
The Scope: Chicago area
The Challenge: Generate awareness and sales of AMP Energy Drink through contesting, with multiple chances to win big prizes. (more…)
Open to radio stations, companies, advertisers and agencies. Creatives, account executives and managers are encouraged to participate.
