One of the things we tend to do in radio creative is react. It’s nice to be able to have the flexibility, but being proactive during every step of the process makes changes easier and more effective while a campaign is in progress. In step #4 of our 7 Cs, we take a look at where we might be able to make changes before we start diving in. We also see what assets we can start collecting to make the production process easier and better. (more…)
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