The Client:  Bridgetown Village Townhomes

The Campaign: Open House

The Agency: Xhang Creative/ID Graphics/Entercom - Portland, Oregon

The Audience: 94/7 Alternative Portland P1s

The Scope: Portland, Oregon

The Challenge: To get the audience to just take a look at some new properties in the up-and-coming part of North Portland, an area that traditionally has not seen much development or activity until recently. Additionally, the idea was to highlight specific benefits and financial incentives even in light of the difficult real estate market/economy. (more…)

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This is an email we received from a Xhang Creative client today:

“Regarding Bridgetown Village Condos…. Radio really does work!!! Two condos sold pending financing approval.  30 groups on Saturday, 50% said the radio ad sent them. Others were drive by, web site, Willamette Weekly Ad.”

The Bridgetown Village spots ran on KNRK/Portland (94.7 Alternative Portland) only. It shows that a targeted message, on the right station, can yield some impressive results.

Congrats to ID Graphics and Bridgetown Village (the clients) and Entercom Portland (the station). Well done.

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Check out Entercom’s new, revised corporate website.  Not only do you get the usual suspects (corporate info, etc.) but you get an inside look at their stations.  Click on “In Our Studios” and get the skinny on content and their brands.

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From netbanker.com a couple of days ago on an integrated campaign being done by Wells Fargo and Entercom in four markets.  Shows the power of combining mediums and good use of radio.

Click here to read the story.

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