by Jeffrey Hedquist
Here’s the exercise:

Record a conversation among a few of your friends, without them knowing it.

Transcribe the recording exactly as it happened. Don’t clean it up, edit or correct it. (more…)

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Radio Eavesdropping
by Jeffrey Hedquist

You can’t help it. When you hear an interesting conversation nearby, you try to catch what’s going on. It’s like peeking through a keyhole into someone else’s life. This is an exercise you already engage in. Here’s how to make it productive. (more…)

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The Power of Simplicity
by Jeffrey Hedquist

If you throw three balls at someone, they’ll drop them all.  But if you throw them one, they’re more likely to catch it.  Want your potential customers to catch the ball?  Give them one strong, simple idea.

How?  Try writing your commercial as a :10. This forces you to Condense the elements of the commercial into one big idea.  Then expand it into a :30 or :60 story with a compelling opening, middle and close - one that resonates with the audience.
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(We always like it when Jeffrey Hedquist reaches out to share his thoughts. Without further ado, our man on the Slice ‘O Lifestyle.)

by Jeffrey Hedquist

Since the most effective radio commercials are stories about your intended audience, the more you know about that audience’s lifestyle, the more convincing your story will be. Unfortunately, most of the commercials we hear sound…like commercials. (more…)

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For those of you in the know, you KNOW that Jeff Hedquist is one of the best creative minds in radio. His spots have not only won plenty of awards, but have worked wonders for clients.

We were lucky to have been asked to participate in one of his free teleseminars and we’re proud to share that with you.

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