Loading ...The Client: Southern California Regional Scion Dealers
The Campaign: Scion POWERHOUSE Sponsorship
The Agency: Emmis 360 Los Angeles
The Audience: Power 106 listeners and greater Los Angeles public
The Scope: Los Angeles area
The Challenge: To keep Scion as a major sponsor of Power 106’s benchmark concert, Powerhouse 2007, even though a venue name change to the Honda Event Center made on-site activation for a competing auto brand impossible. (more…)
The Client: Bally Total Fitness
The Campaign: Bally Total Fitness Street Team
The Agency: Emmis Marketing Group, Los Angeles
The Audience: Hispanic, General Audiences
The Scope: Greater Los Angeles area
The Challenge: Generate awareness of the Bally Total Fitness Franchise to a diverse share of the Los Angeles, Orange County and Inland Empire population, and brand and market Bally Total Fitness to the Hispanic population by reaching them at workplace and community events. Emmis was also charged with generating a database and leads through a customized microsite. (more…)
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