Loading ...As I went on to Pandora today, I noticed some new stuff. First, the “thumbs-up/thumbs-down” buttons are visible under each song. But, what was really interesting was that there are now station options with each artist, including an option to “add variety to this station.” Now, you can add other artists to your base/core artist to widen the scope of your stations.
Well played.
There’s Pandora. And now CBS has jumped in to the fray with play.it. It’s all about control and all about choosing what you want, when you want. We decided to spend a little time with each and do a few experiments just because it seemed like the thing to do. We didn’t go terribly deep because we really want to hear your feedback on these two exceptional sites and services.
(Disclaimers: I have used Pandora for a number of years and have spoken with Tim Westergren, Pandora’s founder, on a number of occasions. I am also a big fan of CBS and what they are doing in the digital space. Just wanted to make that all clear up front lest someone thinks that I am being overly-biased one way or the other. Also, we haven’t included eRockster in this experiment because it is more video-skewed. We’re planing on spending some time with it in the future and we’ll give you some thoughts.) (more…)
We were invited to test drive play.it from CBS Radio. We’re going to give it a listen, along with Pandora, this week and let you know our feedback.
Stay tuned.
Open to radio stations, companies, advertisers and agencies. Creatives, account executives and managers are encouraged to participate.
