The Agency: Xhang Creative/ID Graphics/Entercom - Portland, Oregon
The Audience: 94/7 Alternative Portland P1s
The Scope: Portland, Oregon
The Challenge: To get the audience to just take a look at some new properties in the up-and-coming part of North Portland, an area that traditionally has not seen much development or activity until recently. Additionally, the idea was to highlight specific benefits and financial incentives even in light of the difficult real estate market/economy. (more…)
This is an email we received from a Xhang Creative client today:
“Regarding Bridgetown Village Condos…. Radio really does work!!! Two condos sold pending financing approval. 30 groups on Saturday, 50% said the radio ad sent them. Others were drive by, web site, Willamette Weekly Ad.”
The Bridgetown Village spots ran on KNRK/Portland (94.7 Alternative Portland) only. It shows that a targeted message, on the right station, can yield some impressive results.
Congrats to ID Graphics and Bridgetown Village (the clients) and Entercom Portland (the station). Well done.
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