With radio you can create any picture in the listener’s mind you want, in a myriad of hues, and yet radio has only four colors to work with: voices, music, sound effects, and silence.
Silence is the one that is often overlooked. The judicious use of silence can make or break a radio commercial. How do you learn how to use silence effectively? Listen to stand-up comics. Listen to radio drama. Listen to storytellers. Listen to effective speech makers. Pick up on how they pause just before delivering important points of the story or a punch line. (more…)
In a recent press conference, our lame duck president said something accurate about the economy:
“anxiety feeds on anxiety,” he stated. Sadly, it is true. The fear of a plunging economy has drastically changed our economic outlook, and we are certainly seeing that on the advertising and marketing front as well. Companies and business owners are scaling back their ad buys and budgets. In the auto sector we’re seeing million-plus dollar cuts to advertising budgets. The housing market is, of course, the worst and home builders are either going out of business or curtailing their efforts. (more…)
You can’t help it. When you hear an interesting conversation nearby, you try to catch what’s going on. It’s like peeking through a keyhole into someone else’s life. This is an exercise you already engage in. Here’s how to make it productive. (more…)
In this Radiocreativeland chat, we talk to Bryan Griggs, Rose City Radio (Portland, OR) production director about the importance of music in the production process.
We took a little time off to enjoy the sun and we’re back. We’ve got plenty of things on tap for you:
1) Radiocreativeland Phase 2. We’re working on mixing it up a little with some new content and tools to make Radiocreativeland the first place to go for radio/audio creative advice and discussion for advertising and content. (more…)
Have a script that hasn’t seen the light of day? Consider entering it in Oink Ink Radio’s Dead Radio Contest. Just send in the script and they’ll pick the ones most worthy to fully produce.
Dan Price, President of Oink Ink breaks it all down here.
Lately, we’ve been evangelizing the idea of the 7 Cs of radio creative: creative brief, concept, copywriting, collect/correct, casting, coaching, cut/correct. We’re finding that, by going through this process, even if its done quickly, we can get better creative developed. Today, we look at the creative brief. (more…)
We’ve just added a section called “audiofiles” and we’re looking to populate it with some great creative. Send your produced work and we’ll put it up. Every week, we will enter the names of those who submitted into a drawing to win a fabulous prize. In fact, it is SO fabulous, we’ll give you options if you win.
(Please read the “About” section of the site to see the rules on sending creative over to us.)
Open to radio stations, companies, advertisers and agencies. Creatives, account executives and managers are encouraged to participate.
We want your radio success stories
Grab the profile below, fill it out and email it to us at: creative@radiocreativeland.com We’ll be in touch with you to fill in any gaps before we put it up.
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