Loading ...It’s a Great Time to Jump Into DR Radio!
By Buck Robinson
(from Electronic Retailer Magazine)
As many of us in the direct marketing community already know, the gloom and doom in the economy that has general market advertisers reining in their media budgets offers a “silver lining” for those who treat advertising as a profit center and not merely as a cost. That is particularly true in radio, so if you’ve been wondering whether radio is an appropriate medium for you to test, the time to jump into the fray is now! (more…)
